Innovative Marketing Tools

.Marketing is one of those areas where, in order to be effective, you need to keep up with the developing trends and technology. The reason behind this is that some of the newest technologies can be extremely effective marketing tools and to miss a way to reach a target market and to attract business can be instantly detrimental to your brand and business.

The problem with keeping up with new technology though is that it can be difficult to track and often hard to find. To help you keep up with the trends for 2015, below is an overview of the most innovative marketing tools that most brands are expected to take advantage of this year.

Utilizing one or a few of these marketing tools can put you in a position to gain better business opportunities and a higher customer base, ultimately helping you attain the success that you are looking for.

Choosing the right marketing tool for your campaign can attract a higher level of success for your brand.

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Which CPM ad Network for a Relatively New Blog?

Today we talk about CPM is a way to make money online by blog

“What CPM ad network would you suggest for a relatively new Blog that doesn’t have a lot of traffic?”

Now I answer the question and reveal what the best use?  Let's GO..............

What is CPM ad?

According to Wikipedia – “CPM is frequently used in advertising to represent cost per thousand (where M is the roman numeral of 1000). When used in online advertising it relates to the cost per thousand page impressions.”

An impression is a single instance of an ad appearing on a Web site. A blog generating 20,000 page views monthly displaying an advertising banner with a $2 CPM, will earn $40 monthly from that banner ad unit.

Why use CPM ad?

CPM ad gives you another means to make some money from your blog using ads. CPM ads are good for blogs that have high page views but low click through rates. This is the scenario for most tech blogs, as the tech savvy folks do not usually click on ads.

You can use CPM ads as an alternative to your Google AdSense Units. Google AdSense is good but if your site does not get many ad clicks or the payout per click is really, low then replacing the AdSense units with CPM ads could result in an increased monthly ad revenue. Let me give you a simple example to illustrate this point.

A site’s total daily page impressions = 2000

Google AdSense Page CTR (Click through Rate) = 0.11%

Total clicks = 2

Earnings = $0.50

So, on an average running this ad unit will result in a total of ($0.50 * 30) = $15 per month (roughly)

Now, if you replace that PPC (pay per click) ad unit with a CPM ad that pays $2 per thousand impressions than your average daily earning becomes $2 * 2 = $4.

This results in a total of $4*30 = $120 per month (roughly).

I am sure you can clearly see the difference it makes when you choose the right ad unit depending on your blog traffic. In case you are wondering how realistic these numbers are…?

List of the popular CPM ad networks

Below is a list of the popular and bigger CPM ad networks that I know of:

• Casale Media
• Burst Media
• Value Click
• Tribal Fusion
• Right Media

It is reasonably hard to get into these ad networks when your blog is new and you do not have many monthly page views, as most of them require a high number of minimum monthly page views as an entry requirement.

What the best CPM ad network do you use and why?

Let us start the ADSDAQ ad network. are a reasonably decent CPM ad network and its entry requirements are achievable by a new blog? The other great thing about ADSDAQ is that it lets you set your own CPM rate. A while back when my blog was new and I didn’t have thousands of page views, I signed up with them and found their service to be good so I stayed with them ever since.

The main drawback of ADSDAQ is that it has a low fill rate for the ad units. Therefore, most likely 30% – 60% of your total impressions will be filled by ADSDAQ but the good thing is that ADSDAQ allows you to use other ad programs in conjunction with its own without breaking any rules. So for example, you can use Google AdSense as your backup ad for the impressions that is not filled by ADSDAQ ad.

So using the data from the previous example:

A site’s total daily page impressions = 2000

ADSDAQ fills 50% of the total impressions at $2 CPM = 2000@50% = 1000 = $2

Use AdSense ad for the remaining 50% impressions @0.11% CTR = 1 click = $0.25

Total daily earnings = $2 + $0.25 = $2.25 (roughly)

Total monthly earnings from that Ad unit = $2.25 * 30 = $67.5 (roughly)!!

As you can see the total earnings from that Ad unit is 4 times more than if you were only using PPC ad (e.g. Google AdSense). This may not be true for all blogs though as it highly depends on the type of traffic you get on your blog.

I would recommend getting an account with them even if you do not use it right away as their entry requirements may get harder later. I remember a few years ago when “Text Link Ads” first came out, it was so easy to get accepted but then in the later years it got highly populated and was extremely hard to get into. The scenario may have changed since Google now penalizes any site using Text Link Ads though.

At the end

Here is the golden advice that you have probably heard a million times already and I am going to tell you again… write quality content, offer value to your readers and build up your blog before you go chasing for the ad money. In addition, when you are approved, it is a good idea not to plaster the ads everywhere on your blog...

This was today’s topic on how to improve Make Money Online. I hope you enjoyed the topic.

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Best way for Bloggers to Make Money Online- Pay per Click (PPC) Ad

Pay-Per-Click or PPC in short, is an effective marketing scheme for the Internet. If you have, a personal blog/site that attracts moderate to high traffic, and you want to generate some revenue from it then PPC is a very good option for you. There are many companies, including the major search engines such as Google, Yahoo! etc. that offer PPC ad-serving applications for webmasters and publishers. After registering with the company, all you have to do is put some JavaScript code or HTML in your pages and activate the advertisement. The company tracks how many times the ads have been viewed and clicked and makes your payment at the end of the month.

In this article, we will look at some PPC ad serving applications and try to help you decide which one could be the best option for you:

1. Google AdSense is the current leader in content-sensitive web-based marketing. Webmasters can place Google AdSense JavaScript code on their web pages in order to allow Google’s servers to show context sensitive advertisements (Google AdWords). Google uses their search engine ranking technology to decide what ads to show on your site, and on specific pages on your site. On a post about photography on your site, for example, Google might show ads for digital cameras. This type of targeting is very effective and results in good click-through rates in most circumstances. How much you can make with Google AdSense depends entirely upon the niche of your website. The more competitive is your niche, the higher the CPM. However, many web publishers have complained about Google’s terms and conditions of being too restrictive. As a Web site owner participating in AdSense, you are fully prevented from knowing which ads were clicked and how much each click brings to you. They have $100 payout policy, which means you will receive their payment only after your revenue exceeds $100. Many publishers have found their AdSense account suspended by Google unexpectedly, for reasons beyond their control. In spite all of these, for relative ease in use and targeting strategy, AdSense is the pioneer in PPC ad serving area.If you have a WordPress blog then you can use the Simple AdSense Integration plugin that will make your ad management a little bit easier on your blog.
2. Microsoft Pub Center is Microsoft’s answer to Google’s AdSense and Yahoo’s Publisher Network. I have heard that some users of Pub Center are receiving three times more in revenue from Microsoft than Google AdSense. Pub Center also allows the publishers to be able to set background images for ads.
3. Yahoo Publisher Network (YPN) in an attempt to catch up with its rival Google has stepped into the contextual ad serving game with Yahoo Publisher Network. As of this writing, it is in beta phase and only available to US-based sites. The best thing that can be said about YPN is that it allows other Yahoo! services to be integrated into your web site, including Add to My Yahoo! (RSS), Y!Q etc. They are as strict with terms and conditions as AdSense and very selective about who they accept to use the service.
4. Ad Brite is considered one of the best alternative to Google AdSense. They offer most commonly use ad formats, including interstitial full page ads which offer an excellent way to monetize all your incoming traffic, not just traffic that clicks on your ads. Through a small snippet of HTML placed on your site, they handle serving, scheduling, billing, customer service, and sales. Their payouts are smaller ($20) and revenue is typically split 75/25 in your favor. They have more relaxed terms and conditions than AdSense and are much more accepting of smaller publishers including bloggers. The weakness of Ad Brite is its lack of variety in the ad formats offered.
5. Clicksor provides excellent context sensitive ad serving similar to AdSense, and you have option to put in some keywords yourself. They have payouts up to a market leading 85% and unlike a number of alternatives the cost per click bid values are high enough that you can earn a decent income. They also allow you to add as many sites / domains as you want under a single account. In any pay period in which your earnings exceed $50($20.00 with PayPal), payments are made either by check or instantly through PayPal. Revenue totaling less than the minimum will be rolled into the next period.
6. Bidvertiser The coolest thing about Bidvertiser, another contextual ad server, is that they let you design their ad formats. They offer a simple point-and-click tool to help you customize the layout of the ads to fit your site’s look and feel, in order to retain the quality of your website. It pays you either in $25.00 increments by check or $10.00 increments by PayPal. However, the ad pool seems a little limited and it can be meticulous with who they accept into its program.
7. Chitika has an innovative ad serving application name ‘minimally’, something they refer to as ‘impulse merchandising technique’. How it works? Let us say you have written a review for a new digital camera in your blog. Chitika ad widgets will display ‘interactive’ ad boxes, showing links for this camera and other competitor cameras. If people purchase these cameras you get a paid a commission. It also allows you to display targeted products based on what people searched for to get to your page and you are paid for clicks. You are paid 60% of ad revenue generated. Payment is made to your PayPal account once the balance reaches $50.
8. WidgetBucks claim to be the Internet’s fastest growing ad network. Widgetbucks allows you to insert ‘dynamic’ ads that cycle through a handful of products in real-time. One thing to keep in mind is that the ads are very colorful so if you are looking for something that blends in with you site then Widgetbucks is probably not your best bet. WidgetBucks performs very well on a product review site.
9. AdToll pays on CPC (Cost-per-Click) basis. It has introduced the innovative ‘Peel Away Ad’ technology that shows a peel on the top right hand side of a page. When the mouse moves over the peel, it opens smoothly to reveal the advert within. This new ad format allows you to make use of the lesser used, yet highly visible top corners of websites, saving valuable space in the content area. In addition, it is very non-intrusive to the visitor and most likely to draw her curious clicks! AdToll likes to boast their 75% payout, which is indeed more than the majority of ad networks pay. Payments are made via cheque, PayPal, and wire/bank transfer or to your AdToll Account Credit if you are also an advertiser. Cheques require a minimum of $40 in earnings, $20 for PayPal and $1,000 for wire transfers. Payments to your AdToll Account Credit have no minimum.
10. ExitJunction offers a unique approach to advertising. They focus on showing ads to users as they leave your site rather than as they arrive. By adding a small piece of their code to the header section of your site, visitors are shown an ad as they hit the back button. If someone came to your site from a Google search and then immediately hit the back button to return, she would be shown an Exit Junction Ad in between your page and the Google search page, and you are paid for this impression. The ad is directly targeted to the search term that brought the visitor to your site in the first place. It is an ideal way of complimenting your existing ad services and increasing your revenue without having to switch from your current ad provider. In addition, they cover all countries so you are paid for all traffic exiting you site regardless of its origin. They offer fee free payout via Check or PayPal with earnings of as little as $25 on a monthly basis.
11. ClickThruTraffic Not the best option, but if nobody else picks your site, you can always rely on ClickThruTraffic. They claim to pay 6 to 20 cents each time a surfer clicks on the ad on your site. They offer textual links, buttons and banners.

At the end

There you go. We have covered 11 PPC ad-serving options, from the big players to small timers. If you have any other suggestions, feel free to share in the comments section.

This was today’s topic on how to improve Make Money Online. I hope you enjoyed the topic.

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